Once skeptical about colour theory, I've grown to appreciate its complex layers. Colour in branding is more than cookie-cutter associations. It's a blend of science, emotion, and culture, influencing decisions and brand perception in ways we often overlook.

This week, I've been mulling over a tricky question: How much confidence is too much? In my latest blog I dive into this conundrum. I talk about the Dunning-Kruger effect, and how real wisdom often comes wrapped in humility, not overconfidence. I also explore the fine line between self-advocacy and arrogance, especially when building our brands or careers.